Objective
The objective of this Privacy Policy is to clearly define how Seraphinite – The Art of Skincare (“we,” “our,” or “us”) collects, uses, stores, shares, and safeguards the personal information of visitors, customers, and users of our website, products, and services. We aim to build trust by being transparent about our data practices and ensuring that all personal information is handled in a lawful, fair, and secure manner. This policy is designed to help you understand what information we collect, why we collect it, how it is used, and the steps we take to protect it from unauthorized access, misuse, loss, or disclosure. We are committed to respecting your privacy and complying with applicable data protection and privacy laws, while continuously improving our security measures to maintain the highest standards of data protection.

Scope
This Privacy Policy applies to all personal data collected by Seraphinite – The Art of Skincare through any mode of interaction, including but not limited to our official website, mobile-friendly platforms, online stores, social media pages, advertisements, email communications, customer support channels, and offline interactions such as promotional events, contests, surveys, and feedback forms. It applies to information that you voluntarily provide, such as your name, contact details, shipping address, and payment-related details, as well as information that may be collected automatically, such as IP address, device information, browser type, and website usage data. This policy governs how such information is processed, stored, shared, and protected, regardless of whether the interaction happens online or offline.

Applicability
This Privacy Policy is applicable to all individuals who access, browse, use, or make purchases through the Seraphinite – The Art of Skincare website or engage with our services in any form. This includes customers, prospective customers, business partners, suppliers, and any other users who interact with our brand through digital or physical channels. By accessing our website, placing an order, subscribing to our communications, or otherwise engaging with our services, you acknowledge that you have read, understood, and agreed to be bound by the terms of this Privacy Policy. If you do not agree with any part of this policy, you are advised to discontinue use of our services and website.

How Do We Collect Your Personal Information?

Seraphinite – The Art of Skincare (“the Company,” “we,” “our,” or “us”) collects Personal Information through lawful and transparent means in the course of providing products and services. We collect information that you voluntarily provide to us directly, including when you create an account, place an order, subscribe to our newsletters, fill out forms, participate in contests or surveys, contact customer support, submit product reviews, or otherwise communicate with us through our website, email, telephone, or social media platforms.

We also collect certain information automatically when you interact with our website or digital platforms. This may include technical and usage information such as your Internet Protocol (IP) address, device type, operating system, browser type, access times, referring URLs, pages viewed, time spent on pages, and interactions with our content. This information is collected through cookies, web beacons, pixels, log files, and other similar tracking technologies to help us understand user behavior, improve website performance, enhance user experience, and ensure the security of our platforms.

In certain cases, we may receive Personal Information from third-party sources, including service providers, payment processors, delivery partners, marketing partners, and publicly available sources, where permitted by law. Such information may include updated delivery details, payment confirmation, or marketing insights. We ensure that any third-party source with whom we engage is contractually obligated to protect your information in a manner consistent with this Privacy Policy and applicable laws.

By using our website or services and providing your information, you acknowledge and consent to the collection of your Personal Information as described in this section.

What Personal Information We Collect

At Seraphinite – The Art of Skincare, we collect a range of personal information to ensure that we are able to provide you with high-quality products, seamless services, and an enhanced shopping experience. When you visit our website, create an account, place an order, sign up for our newsletters, or interact with our customer support team, we may gather information that helps us identify you and better understand your needs. This includes basic identity and contact information such as your name, email address, phone number, billing details, and shipping address. These details enable us to process your orders efficiently, deliver your products promptly, and communicate with you regarding any updates or concerns.

We also collect account-related information when you register on our website, such as your username, password, saved preferences, and order history. This enables you to enjoy a more personalized experience, including faster checkouts and tailored product recommendations. In addition to this, we gather payment-related details—processed securely through third-party payment gateways—to facilitate transactions. While we do not store your full card information, we may retain transaction records, billing information, and data related to refunds or returns as required for order fulfillment and legal compliance.

When you browse our website or interact with our digital platforms, certain technical and usage information is collected automatically through cookies, analytics tools, and similar technologies. This may include your IP address, browser details, device type, operating system, pages viewed, time spent on the site, and your overall navigation patterns. Such data helps us analyse performance, improve website functionality, detect security issues, and optimize your browsing experience. We may also collect information related to your marketing preferences, survey submissions, customer feedback, product reviews, and responses to promotional campaigns, which assist us in understanding your interests and customizing our communications.

If you contact our customer support team through email, chat, WhatsApp, or phone, we may collect information regarding your inquiries, complaints, order-related queries, and any additional details you voluntarily share. Occasionally, you may choose to provide information about your skin type, skincare concerns, or product preferences to receive personalized product guidance. While this data is optional, it enables us to suggest items better suited to your needs. We emphasize that Seraphinite does not collect or process sensitive health information unless explicitly provided by you for advisory purposes.

Additionally, if you engage with us on social media platforms or use social login features, we may collect publicly available profile information, your social media handle, and details of your interactions with our content. Any other information you voluntarily submit during contests, giveaways, surveys, testimonials, or promotional activities may also be collected to support the respective purpose. All information collected is handled responsibly, in accordance with applicable laws, and solely for legitimate business purposes to enhance your experience with Seraphinite – The Art of Skincare.

Third Party Websites and Links

Our website may contain links to third-party websites, applications, services, or social media platforms that are not operated or controlled by Seraphinite – The Art of Skincare. These external links are provided solely for your convenience and to enhance your browsing or shopping experience. However, once you leave our website or interact with a third-party platform, you acknowledge that Seraphinite has no control over the content, security practices, privacy standards, or operations of those websites. We do not endorse, monitor, or make any representations regarding the accuracy, reliability, or policies of any third-party services you may access through our links.

Any personal information you choose to share with third-party websites is governed exclusively by their respective privacy policies and terms of use. We strongly encourage you to review the privacy statements of these external platforms before providing any personal data, as their data collection, usage, storage, and disclosure practices may differ significantly from ours. Seraphinite is not responsible or liable for any loss, damage, or issues arising from your interactions with third-party websites, including but not limited to payment gateways, social media platforms, external service providers, or promotional partners.

Your use of third-party links is entirely at your own discretion and risk. We recommend exercising caution and staying informed of how your information may be used when visiting platforms outside the Seraphinite ecosystem. Should you have any concerns regarding third-party links featured on our website, you may contact us for clarification or support.